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Lincoln Continental May Push Brand to Give up MK Names

The response to Lincoln's new Continental – the name as much as the car – has Ford executives pondering a move away from the MK naming scheme and returning to more conventional monikers for its...

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Ford Will Build New Lincoln Continental Alongside Mustang, Fusion

Ford Motor Co. has revealed plans to produce its new luxury flagship, the Lincoln Continental, at the Flat Rock Assembly Plant where it will roll down the line alongside the Ford Mustang and Fusion...

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Spy Shots: 2017 Lincoln MKZ

Lincoln is getting ready to debut a mid-cycle makeover of the mid-range MKZ sedan - and it will pick up some distinctive cues from the well-reviewed Lincoln Continental concept. TheDetroitBureau.com...

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The “Face” and the “Flop” – Picking the Right Paint Colors for Tomorrow’s...

Predicting the future is never easy, especially when you're trying to figure out what colors car buyers might want in, say, 2019. Paint choices are impacted by a variety of factors, and PPG's Jane...

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New Lincoln Continental to Start at $45,485

Set to finally roll into showrooms a little later this year, Lincoln will offer the new Continental sedan at a starting price of $45,485 – including delivery fees -- undercutting most of its key rivals...

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All New Lincolns to Get Standard Pickup and Delivery

Looking to stand out in a crowded field of luxury competitors, Lincoln has been adding some personalized new features, the latest being Luxury Valet Service. Starting with the launch of the new...

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Forget Leather and Wood; Automakers Struggling to Redefine Luxury

Leather, wood, a big engine and lots of chrome. Those have been the traditional signatures of a luxury car. But with those features now available on even some entry-level models, how do luxury brands...

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Lincoln Planning to Reveal Next Wave in Product Assault

Its been a good year for Lincoln with strong sales and making good on its promise to bring out four new vehicles – five counting Navigator – the question is: what's next? Find out by going to...

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Ford Planning Temp Shutdowns at Five N.American Plants

Ford Motor Co. plans to temporarily idle five North American assembly lines to cope with slowing sales and mounting inventories. It's the latest in a series of cutbacks reflecting the market's first...

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Lincoln Ready to Send MKZ Driving Off into the Sunset

Once Lincoln's most popular model, the MKZ sedan is breathing its last, a victim of both declining sales and the need to change over production at parent Ford Motor Co.’s Mexican assembly plant to...

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